I Haven’t Created a Piece of Content in 30 Days. My Views Exploded
Last month, I did something that used to give me cold sweats.
I opened my content calendar and stared at the empty squares. TikTok, Instagram, LinkedIn… all blank. The usual panic didn’t set in. The guilt didn’t show up. I felt nothing.
Why? Because for the last 30 days, a machine I built has been doing it for me.
I'm not talking about some half-baked scheduling tool. I'm talking about an AI system that took a single idea and spun it into 90 short-form videos. The cost? Maybe 20 minutes of my day. The result? A video that just rocketed past 1.1 million views.
I see you rolling your eyes. "Another AI grifter." I get it. But this isn't about some magic button. This is about admitting that the way we've been told to "do content" is a complete and total scam.
The Dirty Secret About "Just Be Consistent"
Here’s what the gurus who sell social media courses don’t want you to admit: telling a founder to "just post more" is the worst advice on the planet.
It’s a trap designed to keep you on a hamster wheel of burnout. You spend hours brainstorming, writing, editing, and then second-guessing every post, only to see it die with 12 likes and a comment from your mom.
I was stuck in that loop. My drafts folder was a graveyard of half-finished ideas. My screen time was a testament to my anxiety.
That’s not a content strategy. That’s a recipe for quitting.
The real goal isn't to become a better content creator. It's to become a content architect. You can spend your life baking one perfect artisanal loaf of bread at a time, or you can design the factory that produces thousands. The architect isn't sweating over the oven; they're tweaking the machinery.
What Actually Works (Based on a System That Got 1.1M Views)
I decided to stop playing the game and change the rules. I stumbled on a Reddit post from a developer who built a system to "solve this for good." I copied the blueprint.
It’s surprisingly simple. Here’s how the machine is built:
1. The Seed (The 5-Minute Idea)
The machine doesn't need your magnum opus. It just needs a "seed." A simple concept. A painful lesson you learned. A controversial take on your industry. A question a customer asked you last week.
The human input is minimal by design. You’re not writing the whole script. You're just pointing the machine in the right direction.
2. The Engine (The AI Scriptwriter)
This is where the magic happens. An AI takes your seed and spins it into a "viral-style" script. But here's the key: it follows a formula. A brutal, efficient formula built for tiny attention spans.
A scroll-stopping hook.
A clear story: Problem -> Agitation -> Solution.
A call-to-action that actually gets a response.
It's engineering, not art. It’s designed to work.
3. The Assembly Line (The Automated Video)
The machine then grabs the script, finds relevant stock videos, slaps on text overlays, and assembles a ready-to-post "AI UGC" video.
You know the style: faceless, text-driven videos that feel more like a shared secret than a polished ad. They work because they feel native to the platform. No camera shyness. No learning complex editing software. It’s a format built for scale.
The Reality Check: Why Your AI Content Sucks
"I tried this and my videos were garbage."
I see this comment all the time. Of course they were. Because you're using the AI wrong.
Throwing a lazy request at an AI is like handing a Michelin-star chef a can of Spam and asking for a masterpiece. Garbage in, garbage out. The tool isn't the skill. The billion-dollar skill is in the instructions—the "master prompt."
Here’s the framework I use to get results that don’t sound like a robot having a stroke:
1. Persona: Tell the AI who to be.
Bad: "Write a script."
Good: "You are a cynical but helpful SaaS founder who sold two companies. Give me tough love, not corporate fluff."
2. Purpose: Tell it what to make and why.
Bad: "Make a video about sales."
Good: "Create a 15-second TikTok script. The goal is to get saves and comments from other founders by challenging a common sales myth."
3. Parameters: Give it an exact structure.
Bad: "Write a hook and a story."
Good: "Follow this structure: Hook (under 8 words). Problem (1 sentence). Agitation (1 sentence). Solution (1 sentence). CTA (a polarizing question)."
4. Polish: Define the writing style.
Bad: "Make it engaging."
Good: "Use simple words. 8th-grade reading level. Short sentences. No jargon. Sound like a real person talking to a friend."
5. Pattern: Give it a perfect example.
Bad: [No example]
Good: "Here’s a perfect script: Hook: Your cold emails are dead. Problem: You spend hours writing them. Agitation: They still sound like a robot. Solution: Write like you're sending a text. CTA: Is formal outreach officially dead?"
This isn’t a request anymore. It's a blueprint.
The Final, Human Step Everyone Skips
Even with a perfect prompt, the AI’s first draft is just that—a draft. The reason so much AI content feels cheap and soulless is that people hit "generate" and "post" without the most important step: The Human Edit.
This is the 20 minutes a day that makes all the difference. This is your job as the architect.
Tweak the hook: AI makes correct hooks. You need to make them brutal. Change "A common mistake is..." to "You're burning money by..." Feel the difference?
Inject your soul: The AI gives you the skeleton. You have to add the personality. Add a tiny detail from a real story. A specific number. An inside joke.
Kill the robot words: Hunt down and destroy words like "leverage," "unlock," "delve," and "harness." Delete them. With fire.
Check the vibe: Does the stock video of a happy person in a field match your script about the pain of fundraising? If not, swap it. The visuals have to match the emotion.
This isn't a flaw in the system. It's the feature that keeps you from sounding like everyone else.
The 1-Week Test That Will Change Your Life
Here's your homework:
Pick ONE scalable format to try this week (the "AI UGC" faceless video is the easiest place to start).
Identify your biggest content headache (Hate being on camera? Can't think of ideas? Despise editing?)
Build your "Master Prompt" in a doc using the 5-part framework above. Spend a full hour on this. It's the most valuable asset you'll build this year.
Run a 10-post sprint. Generate 10 scripts. Spend 15-20 minutes a day on the "Human Edit" and post one video every day for 10 days.
Watch what happens.
The Truth About Building a Content Machine
The best content strategy isn't the one that impresses other marketers. It's the one you can actually stick with without losing your mind.
Your system should work for you, not the other way around. It should free up your time to run your business, not become a second full-time job.
The real question isn't "Can I create more content?"
It's "Can I build a system that creates results while I sleep?"
Start there. Your sanity will thank you.