I Watched a Founder Burn Money on €0.08 Clicks

And You're Probably Doing It, Too Last week, I was scrolling through an online forum and saw a post that made my stomach drop.

I'm Begging You, Stop 'Marketing' on Reddit

Or: How to talk to humans on the internet without getting flamed

My Content Was Perfect. It Was Also Invisible

Or: How I learned that distribution isn't everything—it's the only thing.

How I Learned to Stop Sending Spam and Start Having Conversations

Or: Why treating Instagram DMs like a coffee chat instead of a cold call actually works

I Thought My SEO Was Great. Then AI Made It Useless

Or: How to stop writing for Google and start winning the new war for answers.

Your B2B LinkedIn Playbook Is a Lie

Or: Why treating LinkedIn like a conversation instead of a corporate bulletin board actually works

How I Learned to Stop Creating "Content" and Actually Get Noticed

I used to believe the big lie of content marketing. You know the one: "Just create great content and the audience will come."

How I Learned to Stop Worrying and Love Google’s AI Mess

Or: Why being a genuinely useful expert is the only SEO strategy that matters now

Why I Stopped ‘Building’ and Started Talking

Or: The uncomfortable truth about why most startups really fail.