I Spent $18,000 on SEO Tools Last Year (And You Probably Don't Need To)

Last month, I did something that made me feel slightly sick to my stomach. I added up everything I'd spent on SEO tools in 2024.

The LinkedIn Events Strategy That Changed My Mind About Lead Generation

I used to think lead generation was a numbers game. Send 1,000 cold emails, get 20 responses, book 3 demos. Rinse and repeat until your fingers bleed from typing "I hope this email finds you well."