marketing Insights | Smarter Growth for SaaS & Creators

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My SEO Toolkit Was a Lie

Or: How I Learned to Stop Paying for Bloat and Build a Stack That Actually Works

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Your SEO Playbook Is Wrong

Or: Why I stopped chasing hacks and started being useful instead

A focused man types on a keyboard, intently studying two computer screens that display detailed financial graphs and data dashboards in a modern, blue-lit office environment.

Why Your Landing Page Isn't Converting (And How to Fix It)

Last month, I watched a startup founder spend three weeks perfecting the gradient on their hero image while their conversion rate sat at a dismal 0.8%.

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How I Learned to Stop Worrying and Love Reddit Marketing

Or: Why treating Reddit like a conversation instead of a billboard actually works

A man working intently on a laptop in a blue-toned workspace.

Stop Building Without Validation: A Founder's Guide to Market Testing

You have a brilliant SaaS idea. The features are mapped out, the tech stack is chosen, and you're ready to spend the next six months coding.

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The Goldmine Hiding in Plain Sight: Why Smart Founders Hunt Where Others Fear to Tread

Three months after Google Reader died, Feedly had 15 million users. When Vine shut down, TikTok was ready. Coincidence? Not even close.

A man looking at a computer screen displaying a financial growth graph, set in a blue-toned workspace.

I Spent $18,000 on SEO Tools Last Year (And You Probably Don't Need To)

Last month, I did something that made me feel slightly sick to my stomach. I added up everything I'd spent on SEO tools in 2024.

The LinkedIn Events Strategy That Changed My Mind About Lead Generation

I used to think lead generation was a numbers game. Send 1,000 cold emails, get 20 responses, book 3 demos. Rinse and repeat until your fingers bleed from typing "I hope this email finds you well."