Expert Customer Discovery Insights for SaaS Growth

Startup founders seriously analyze critical declining revenue and high churn metrics on a monitor, reflecting the gravity of strategic discussions and difficult business decisions.

Why I Stopped ‘Building’ and Started Talking

Or: The uncomfortable truth about why most startups really fail.

A SaaS founder in their 30s intently listens and takes notes during a problem-discovery interview with a customer at a modern conference table, emphasizing deep listening over pitching.

How I Learned to Stop Building Hobbies and Start a Business

Or: Why "Scratch Your Own Itch" Is the Most Dangerous Advice in Startups

A dedicated SaaS founder or early sales leader sits at a modern, organized desk with a CRM dashboard visible on their laptop, alongside professional notes. A crumpled paper hints at past disarray, conveying a shift from chaos to a clear sales system.

My Early Sales Efforts Were a Disaster

Or: Why your first 30 days are about listening, not pitching

Determined SaaS founder taking notes during crucial video call, focusing on 'First 12 Clients' goal in professional office.

Your First Sales Aren't About Selling

Or: How I learned to stop pitching and start listening.

SaaS founder intently analyzing a complex digital workflow on screen, identifying inefficiencies and pain points in a modern office setting.

I Had a Thousand "Brilliant" SaaS Ideas. They Were All Worthless

Or: Why hunting for problems beats hunting for ideas every single time

A focused man with a beard and glasses sits at a desk, looking intently at a laptop while holding a pen as if taking notes, in a bright home or office setting.

How to Stop Building Things Nobody Wants

Or: Why a few conversations are worth more than six months of code

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