Expert Customer Research Insights for SaaS Growth

Diverse professionals analyze AI-powered data visualizations on a digital display, focusing on customer feedback trends for strategic business growth.

Everyone Hates Your Chatbot. Here’s How to Fix It

How to turn your most annoying feature into your smartest growth strategy

Focused founder listening intently and taking notes during a collaborative discussion with professionals, emphasizing deep user understanding and co-creation for problem-solving.

Stop Launching Your Product. Seriously

Why your first 100 users are hiding in plain sight (and not on some big tech site)

A SaaS founder intently focused on a large monitor, with a digital article displaying business advice on one side and a dense, chaotic online forum comment section on the other, symbolizing the search for real insights in contradictory feedback.

I Found the Best SaaS Advice of 2025 Buried in a Reddit Comment Section

And It's Not What You Think

An animated speaker stands on a stage with outstretched arms, addressing a large audience holding up phones to a brightly lit screen displaying "#BuildInPublic" under red stage lights.

When Building in Public Becomes a Distraction

The "build in public" movement has created a generation of founders who are better at documenting their journey than understanding their customers

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