Expert Seo Insights for SaaS Growth

Most SaaS SEO is a Complete Waste of Time

And You're Probably Doing It Wrong. I had a call last week that made me want to slam my laptop shut.

My Content Was Perfect. It Was Also Invisible

Or: How I learned that distribution isn't everything—it's the only thing.

How I Learned to Stop Worrying and Love Google’s AI Mess

Or: Why being a genuinely useful expert is the only SEO strategy that matters now

I Thought AI Content Was the Future. I Was Wrong

Or: How to stop trying to game the robots and actually get noticed

Your SEO Playbook Is Officially a Dinosaur

Or: How to stop chasing Google rankings and start giving answers

I Used to Trust Google Search Console. Then I Realized It Was Lying to Me

Or: How to stop panicking about AI Overviews and actually fix your SEO strategy

Why I'm Done Chasing Google Rankings

I spent three years following every SEO playbook I could find. Keyword research, content pillars, backlink campaigns - the whole nine yards.