I Had 27 “Interested” Leads Last Month. Only 3 Showed Up (And I Bet You Know the Feeling) Last Monday, I did something that made me want to throw my keyboard across the room.
The LinkedIn Events Strategy That Changed My Mind About Lead Generation I used to think lead generation was a numbers game. Send 1,000 cold emails, get 20 responses, book 3 demos. Rinse and repeat until your fingers bleed from typing "I hope this email finds you well."