Expert Build In Public Insights for SaaS Growth

Professional strategically planning on a laptop in a modern office, focused on long-term value creation.

Everyone Wants to Build a Unicorn. Most of Them Will Fail. Here's a Better Way

How smart builders are turning tiny side-projects into five-figure paydays

Tech founder reviewing market data and growth metrics on a second monitor, shifting focus from product development to market understanding and validation.

You Built It. So Why Isn't Anyone Coming?

How the smartest founders reverse the “build first, market later” trap

Tech founder focused on laptop, showcasing split screen of code editor and social media feed, symbolizing building and public marketing.

My Side Project with Zero Customers Sold for $6,750

And Yours Probably Could, Too

SaaS founder contemplates social media metrics, questioning if digital engagement translates to real business growth.

You’re 'Building in Public' for the Wrong People

Or: Why your audience is full of voyeurs, not customers

An animated speaker stands on a stage with outstretched arms, addressing a large audience holding up phones to a brightly lit screen displaying "#BuildInPublic" under red stage lights.

When Building in Public Becomes a Distraction

The "build in public" movement has created a generation of founders who are better at documenting their journey than understanding their customers

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