Expert Community Building Insights for SaaS Growth

Stop Launching Your Product. Seriously

Why your first 100 users are hiding in plain sight (and not on some big tech site)

I Wasted €49 to Get Banned by Google

And My Best Customer Cost Me €5 on Reddit

The 200-Hour User Hunt

Or: Why trying to "out-hustle" the internet is a terrible idea

The Big Launch Sucks. Here's What to Do Instead

Or: Why building a long-term asset beats a 24-hour panic attack

How I Learned to Stop Worrying and Love Reddit Marketing

Or: Why treating Reddit like a conversation instead of a billboard actually works