I Watched a Founder Burn Money on €0.08 Clicks And You're Probably Doing It, Too Last week, I was scrolling through an online forum and saw a post that made my stomach drop.
My Content Was Perfect. It Was Also Invisible Or: How I learned that distribution isn't everything—it's the only thing.
Why Your Landing Page Isn't Converting (And How to Fix It) Last month, I watched a startup founder spend three weeks perfecting the gradient on their hero image while their conversion rate sat at a dismal 0.8%.