Expert Product Development Insights for SaaS Growth

You Know About The AI Founder. You Probably Don't Know The Lie They're Selling

How the dream of a push-button business distracts from what it really takes to win

Everyone Wants Their First 100 Users. Almost Everyone Is Doing It Wrong

How to get traction without the noise, the budget, or the B.S.

You Love Building Products. That's Exactly Why They're Failing

How to escape the "build trap" that turns great ideas into dead-on-arrival launches

You've Heard About AI That Codes. You Haven't Heard How To Actually Use It

How to move past the hype and use AI to build something that actually works

Your Viral App Idea Is a Trap

Why the smartest founders start by getting paid to solve boring problems.

AI Can Write Code. But It Can't Build a Business

How founders are trading real skill for a dangerous shortcut

I Have a Folder of Beautifully Architected Startups That Never Launched

And You Probably Do Too

I Wasted a Year in Stealth Mode. Here's What I Do Now

Or: Why building an audience before you write a single line of code is the only thing that works

How I Learned to Stop Seeking Approval and Start Demanding Proof

Or: Why asking "Do you like my idea?" is the fastest way to build something nobody wants