Expert Saas Marketing Insights for SaaS Growth

SaaS founder at a desk, looking validated at a monitor showing a Reddit community and a small payment notification, contrasting with another monitor showing a Google Ads 'Account Suspended' notice.

I Wasted €49 to Get Banned by Google

And My Best Customer Cost Me €5 on Reddit

A thoughtful SaaS founder looking at a laptop showing a low CPC digital marketing dashboard but a concerned expression, highlighting the trap of cheap clicks.

I Watched a Founder Burn Money on €0.08 Clicks

And You're Probably Doing It, Too Last week, I was scrolling through an online forum and saw a post that made my stomach drop.

Three professionals in a modern SaaS office analyzing a wall-mounted monitor showing a long-term growth curve.

Most SaaS SEO is a Complete Waste of Time

And You're Probably Doing It Wrong. I had a call last week that made me want to slam my laptop shut.

Focused SaaS founder discovers key user acquisition insights from a minimalist web analytics dashboard, showing significant traffic from Niche Directories and Reddit.

Your Product Is Fine. Why Isn't Anyone Using It?

Or: How I learned that building the thing is the easy part.

A man looking at a computer screen displaying a financial growth graph, set in a blue-toned workspace.

I Spent $18,000 on SEO Tools Last Year (And You Probably Don't Need To)

Last month, I did something that made me feel slightly sick to my stomach. I added up everything I'd spent on SEO tools in 2024.

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