All Stories

Diverse SaaS team brainstorming narrative ideas on a whiteboard with colorful sticky notes.

Your Features Don't Matter

Or: Why people buy stories, not spreadsheets

Diverse SaaS executives analyze a color-coded conversion funnel on a monitor, identifying bottlenecks and discussing process optimization in a modern office.

Your SaaS Isn't Converting. It's Not Your Product

Or: Why obsessing over features is the fastest way to fail.

Two smiling business professionals, a man and a woman, shake hands across a conference table with a laptop, signifying agreement or a successful meeting.

I Built Five Failed Products. Here's How I Learned to Stop

Or: How to get paid before you write a single line of code

A focused man with a beard and glasses sits at a desk, looking intently at a laptop while holding a pen as if taking notes, in a bright home or office setting.

How to Stop Building Things Nobody Wants

Or: Why a few conversations are worth more than six months of code

A bearded man intently types on a keyboard, surrounded by multiple computer monitors displaying lines of blue code and various data visualizations in a dimly lit, high-tech workspace.

How I Learned to Stop Selling Features and Start Telling Stories

Or: Why your company's real story is the one thing AI can't steal

Three collegues at a desk looking at a computer screen displaying a financial growth graph.

Why I'm Done Chasing Google Rankings

I spent three years following every SEO playbook I could find. Keyword research, content pillars, backlink campaigns - the whole nine yards.

Businesswoman analyzing growth chart on computer in modern office

My SEO Toolkit Was a Lie

Or: How I Learned to Stop Paying for Bloat and Build a Stack That Actually Works

Mature businessman analyzing startup growth SEO chart in conference room

Your SEO Playbook Is Wrong

Or: Why I stopped chasing hacks and started being useful instead

A focused man types on a keyboard, intently studying two computer screens that display detailed financial graphs and data dashboards in a modern, blue-lit office environment.

Why Your Landing Page Isn't Converting (And How to Fix It)

Last month, I watched a startup founder spend three weeks perfecting the gradient on their hero image while their conversion rate sat at a dismal 0.8%.