Why Your Landing Page Isn't Converting (And How to Fix It)

Last month, I watched a startup founder spend three weeks perfecting the gradient on their hero image while their conversion rate sat at a dismal 0.8%.

How I Learned to Stop Worrying and Love Reddit Marketing

Or: Why treating Reddit like a conversation instead of a billboard actually works

When Building in Public Becomes a Distraction

The "build in public" movement has created a generation of founders who are better at documenting their journey than understanding their customers

Your SaaS Hit $10k MRR. Here's What Comes Next

I've watched dozens of promising SaaS companies stumble after their initial success, and the problems that kill them aren't the ones you'd expect

The SaaS Hustle Culture is Burning People Out—And I'm Tired of Pretending It's Not

Some Founders Are Burnt Out on Hype — And No One Wants to Admit It

Vibe Coding: Great for Prototypes, Terrible for Production

AI coding tools are fantastic for certain things: getting started quickly, handling boilerplate, rapid iteration

Stop Building Without Validation: A Founder's Guide to Market Testing

You have a brilliant SaaS idea. The features are mapped out, the tech stack is chosen, and you're ready to spend the next six months coding.

The Four Founder Traps That Kill SaaS Ideas

Why brilliant entrepreneurs keep building products nobody wants

The Goldmine Hiding in Plain Sight: Why Smart Founders Hunt Where Others Fear to Tread

Three months after Google Reader died, Feedly had 15 million users. When Vine shut down, TikTok was ready. Coincidence? Not even close.