The Four Founder Lies That Almost Killed My Project

Or: How I learned to stop building "cool" things and start solving real problems

My Landing Pages Used to Be Garbage. Here’s How I Fixed Them

Or: Why treating your landing page like a conversation instead of a brochure actually works

Why Your Product Hunt Launch Will Probably Fail

Or: Why treating a launch like a victory lap instead of a starting gun actually works

The Big Launch Sucks. Here's What to Do Instead

Or: Why building a long-term asset beats a 24-hour panic attack

So You Built Something Nobody Wants. Now What?

Or: How two failed startups taught me everything I needed to know about building a successful one.

You’re 'Building in Public' for the Wrong People

Or: Why your audience is full of voyeurs, not customers

Why 'CEOs' Keep Asking for Discounts

Or: How to stop getting mad and start getting strategic about your pricing

The MVP is a Myth: How I Learned to Build a Business, Not Just a Product

I used to think building a startup meant locking myself in a room for six months.

Your Features Don't Matter

Or: Why people buy stories, not spreadsheets